Digital marketing helps businesses of all sizes make themselves more visible. However, given the high cost of running a business, you may be hesitant to spend additional funds without assurance of profit. Know that there are profitable digital strategies to use to increase your notoriety and generate leads. Whether it is through social media, a corporate blog, or another platform, the subtle tactics of digital marketing can make a significant difference in the bottom line of your business.
Think about Remarketing
For your business to succeed with its digital strategy, you must generate targeted traffic. Targeted traffic refers to visitors who are not just browsing your site, but looking for products and information there. Targeted traffic creates better conversion rates. One way to generate “quality” traffic is to target advertisements to your website visitors. By tuning the behaviors, interests, and demographics of your target audience, re-targeting (also known as remarketing) will show your ads to those who have already shown interest in your products or brand.
Use micro-content to engage your audience
If you do not have a big budget or have spent a lot of money on a specific campaign, you can still produce simple, relevant content. Use your social networks to draw attention to your business by creating a series of posts, on a topic related to your campaign or brand. It can help drive traffic from unexpected sources but from an audience that is still relevant.
Leverage your data to shape your marketing plan. Focus on what your current customers like about your business, including the emails you send, the content you share, or the promotions you do. You will then find the perfect subject to decline in micro-content for your social networks.
Use Social Selling to Convert Better
62% of salespeople attribute the conclusion of a greater number of deals to social selling (or social selling in French). As buyers spend more time researching, providing them with the help and tools they need while they search for answers is crucial. For social selling to work, you need a social media team that knows how to use these tools to connect with potential customers. Sharing meaningful and eye-catching content is the main key to making social selling work. Businesses using these practices have noticed an increase in their audience and content reach, regular contact with prospects throughout the buying journey, increased conversion rates and increased sales.
Monitor and adapt campaigns
Indicators such as return on investment (ROI), sales trends, visitor loyalty rate, number of leads, etc are used to assess the effectiveness of your digital strategy. Recognizing and using key metrics allows you to allocate resources to channels and marketing tactics that work. Tracking which strategies work also helps you replicate them more easily in the future, so you can connect with prospects faster.
Pay per click to reach your audience faster
As a business executive, pay per click advertising is necessary. About 45% of small businesses use cost-per-click advertising as part of their digital strategy. Your marketing budget is not unlimited, so every dollar should be maximized. You can develop greater brand awareness and gain instant visibility to a relevant audience, something search engine optimization (SEO) can take months to achieve.