Why Lawyers Should Start Investing In SEO

There is one particular thing plenty of people do before they hire a law firm – they go through Google and enter one or more of these queries “how to hire a law firm,” the best law firm to hire 2021, “the best law firm near me.” 

If your website is correctly optimized for SEO, it will rank on page 1 of the Search Engine Result Page (SERP). Not just that, you will get more traffic, leads, and increased conversion if you can play your SEO cards right. As a lawyer, you may lack the right skills to do SEO or know the digital marketing trends. That is why it is pivotal to hire a law firm SEO company to manage your business for you and help you get clients online while you focus on your legal services. In addition, an SEO specialist knows the tricks and tips to help your legal business rank higher on search engines anytime. 

Are you a lawyer? If you are currently not leveraging SEO for your business, maybe you are not aware of its immense benefits. Read on to see why you need to start investing in SEO.


Why Invest In Law Firm SEO Services?

  1. Drives traffic

Getting more organic traffic to your websites means more clients for your business. If your website is SEO optimized, chances are most visitors may call your law firm right away when they find your website via Google or through one of its SERPs or Pay per Click Advertising (PPC). 

The more phone calls you get, the more conversions you will get too. When you invest with the right law firm SEO business, you will watch your client base increase over time as they work hard to generate traffic for your business. 

2. Rank higher on Google search result page

This is the primary reason to invest in SEO services. Every other business has embraced digital marketing, and the legal industry mustn’t be an exception. In addition, a higher ranking on Google means more visibility and brand awareness. 


The more people know about your legal business, the more clients you will attract. Companies that rank on Google’s first result page usually get the highest views. If your legal business could scale up to that level by ranking for a specific keyword or search query, you will get massive leads that could skyrocket your firm’s revenue. However, a good SEO company knows how to do it in a manner that could make your law firm outsmart your competitors in the same region.

3. Builds trust

Most people trust only the results displayed on the first page of any search engine. Businesses that appear in subsequent pages are seen as less credible. That is, many companies that invest in SEO are willing to go the extra mile to see their brand rank on the first page of Google for a specific keyword.

If your website ranks on the first search result page, your business will automatically gain people’s trust because they will see it as an authority in its business field. Investing in SEO is an excellent way to bring credibility to your site.

According to statistics, 33% of clicks go to results on the first page. So if your legal business is there, sales will increase, and so will your client base too.

4. Beat the competition

Have you seen a law firm in your niche doing better and getting many clients within a week? Then, you may wonder what they are doing differently to attract such sales. And when you do your research well, you may find out that it is all about SEO

Investing in SEO just because your competitors are doing it is an excellent strategy to outsmart them and get a fair share of the cake. If you struggle to get clients each month and keep your business alive, it’s time to consider investing in SEO.

5. Measure traffic

Here is another benefit of investing in SEO. Many tools such as Google Analytics will help you measure and compare the quality of traffic your website gets within a period. With this tool, you will also know the percentage of visitors from a particular country.

With this information, you can revisit your marketing strategy and know what to do next. In addition, a reputable SEO company will help you understand your audience and know the marketing strategy that works best for them. 


Based on the traffic data you get, you can analyze your traffic and tweak your keywords to fit the needs of your audience. 

6. It helps your business to stand out.

Remember that not every legal business website out there is SEO optimized. So you can take advantage of your competitor’s weakness and optimize your business for SEO. That way, your site will stand out and attract more traffic. With SEO marketing tactics, you will outsmart other local law firms that rely on traditional advertising. 

7. Reduces website bounce rate

Website bounce rate refers to the percentage of visitors that leave your website after seeing the first page. This could happen when using the wrong keywords that do not align with your legal services or when you fail to give your audience the correct information that made them visit your website.

With proper SEO optimization, your bounce rate could go below the roof and reduce drastically as more visitors stay on your website and explore its pages instead of leaving a few seconds after seeing the homepage.

Hiring a Law Firm – Where Should You Start From?

Since advertising for law firms is targeted to specific geographical areas, optimizing your law firm for local SEO would be best. For instance, if you are a Dallas Attorney,” you should use the term frequently on your website, blog post, and social media pages. 

When optimizing businesses for local SEO, Google crawls your websites, searching for your name and practice areas that align to the specific search query. And when it exists, your site could appear on Google’s search result page organically. Some of the things you may need to work on to enable you to achieve this include:

  • Off-page SEO
  • On-page optimization
  • Content marketing
  • Website speed
  • User-friendliness
  • Off-page SEO
  • Internal linking

Leveraging online directories and Google My Business listing is crucial for local SEO. Ensure you claim every listing and complete it with your practice name, contact address, and legal services across all platforms.


A law firm website that is well optimized is both user-friendly and easy for search engines to understand. Therefore, SEO optimization has tremendous benefits. As a lawyer, you can grab your share of these benefits when you invest in SEO.

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